Newell had built a tent over the site and was charging admission. Furthermore, within a week of its discovery, he sold three-fourths of his interest in the Giant to a syndicate in Syracuse, New York, for $30,000. Business was so good that P.T. Barnum wanted to get in on the action. He offered to rent the giant for just three months to take on the road with his circus, but Newell and the syndicate wouldn't deal. So Barnum had a duplicate made and charged people to see a fake of the fake. It is said that when both were displayed in New York City at the same time, Barnum's fake of the fake outdrew the real fake! [Feder, p. 36]
Kenneth Feder, in his book on myths and frauds in archaeology, sees the Cardiff Giant episode as a familiar one:
Trained observers such as professional scientists had viewed the Giant and pronounced it be an impossiblity, a statue, a clumsy fraud, and just plain silly. Such objective, rational, logical, and scientific conclusions, however, had little impact. A chord had been struck in the hearts and minds of many otherwise levelheaded people, and little could dissuade them from believing in the truth of the Giant. Their acceptance of the validity of the giant was based on their desire...to believe it. [Feder, p. 37]Amen. We have seen the same pattern in case after case. And while we should admire the skepticism toward experts of believers in occult, supernatural or paranormal phenomena, we must note that this skepticism is often not rooted in a desire to believe only what the evidence supports, but in a desire to believe what one wants to believe regardless of the evidence.
further reading
Feder, Kenneth L. Frauds, Mysteries and Myths, ch. 3, (Mountain View, California: Mayfield Publishing Co., 1990).